Jimmy’s Coffee partnered with Pluck Teas to have an exclusive line of quality teas in store for consumers to test, try and love.

Unbound was asked to develop the strategy and creative assets for the partnership campaign between Jimmy’s Coffee and Pluck Teas. Our work promoted the brand and created awareness that drove consumers into the store to try the line of tea products created specifically for the retail chain. Our social media strategy successfully broadcasted the partnership to the public and had consumers racing into stores to try the new product.