Jimmy’s Coffee is a quirky coffee chain that started in Toronto and is quickly expanding to multiple locations throughout the city. Mimico is an up and coming neighbourhood in the West End of Toronto and Jimmy’s Coffee saw an opportunity for a cool and cozy coffee shop in the area.

Unbound was asked to develop the strategy and execute the launch campaign for the brand’s new Mimico Location. The objective was to build local neighbourhood awareness of the new location and drive traffic in-store on opening day for an eventful and successful launch.