Tech Data Canada and Cisco Systems Canada have partnered to upgrade the existing tech data advanced technology solution centre. This upgrade will result in the only converged demo and training lab centre in Canada that Cisco and Tech Data will be able to use.

Unbound was asked to develop and execute a strategy that would build awareness and excitement for partners that will use the centre daily. Not only to train their technicians and sales staff on these converged solutions but also bring their customers to educate them on the new concept.

We fulfilled this using email marketing and social media marketing. As well as signage and other marketing collateral that showcased the modern and digital look of both brands but also created excitement around the new centre.